Elvira Fernández, vendedora de tiendas

1942 Argentine film

1 July 1942 (1942-07-01)

Running time

91 minutesCountryArgentinaLanguageSpanish

Elvira Fernández, vendedora de tiendas is a 1942 Argentine comedy film directed by Manuel Romero.^[1] It stars Paulina Singerman, Juan Carlos Thorry, Tito Lusiardo and Sofía Bozán. The film is about the daughter of a millionaire store owner, who organizes a worker strike.^[2]

Plot

Paulina, the daughter of the millionaire owner of a store, becomes employed at the store under an assumed name. She investigates the injustices of the workers and leads a strike, forcing her father and the store operators to bring about improvements in working conditions.

Cast

Paulina Singerman
Juan Carlos Thorry
Tito Lusiardo
Sofía Bozán
Enrique Roldán
Carmen del Moral
Elena Lucena
Alberto Terrones
Juan Mangiante
Julio Renato
Salvador Sinaí
Miguel Di Carlo
Oscar Savino
Juan Gamboa
Fernando Campos

Themes

The film has been compared to other film of the period including Mujeres que trabajan (1938), La rubia del camino (1938), Isabelita (1940), sharing the common theme of "a spoiled young woman [who] learns both the value of hard work and the capacity to care for others under the tutelage of working class characters".^[3] Central to the film is the union protest, which has been described as being "quite complex", "summarized in a sequence quite clearly through a series of images [with] passionate speakers".^[4] The speech where Elvira Fernandez anticipates selling her store involuntarily was later used in propaganda films of Peron.^[5]

Reception

The El Heraldo del Cinematografista wrote that it "excellently managed the strike movement ... There are effective comic passages throughout the film", while La Nación praised the cinematography. Raúl Manrupe and María Alejandra Portela in their book Un diccionario de films argentinos (1930-1995) wrote: "...a social issue in the service of comedy. Another one of Romero's vehicles for Singerman, it would be interesting to rediscover how he crosses fun with reality."^[6]

References

^ "Elvira Fernández, vendedora de tiendas" (in Spanish). Cinenacional.com. Retrieved 30 August 2015.
^ Maranghello 2005, p. 108.
^ Karush & Chamosa 2010, p. 28.
^ Berardi & Peroni 2006, p. 80.
^ Film (in Spanish). 1994. p. 26.
^ Manrupe & Portela 2001, p. 197.

Sources cited

Berardi, Mario; Peroni, Laura (1 January 2006). La vida imaginada: vida cotidiana y cine argentino, 1933-1970 (in Spanish). Ediciones del Jilguero. ISBN 978-987-9416-09-9.
Karush, Matthew B.; Chamosa, Oscar (30 April 2010). The New Cultural History of Peronism: Power and Identity in Mid-Twentieth-Century Argentina. Duke University Press. ISBN 978-0-8223-9286-6.
Manrupe, Raúl; Portela, María Alejandra (2001). Un diccionario de films argentinos (1930-1995). Buenos Aires: Editorial Corregidor. ISBN 950-05-0896-6.
Maranghello, César (2005). Breve historia del cine argentino (in Spanish). Celesa. ISBN 978-84-7584-532-6.