List of most valuable brands
The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands.
Kantar list (2023)
The 10 most valuable company brands in 2023 according to Kantar.[1]
Rank | Brand | Country | Brand value (US$ millions) |
---|---|---|---|
1 | Apple Inc. | ![]() | 880,455 |
2 | ![]() | 577,683 | |
3 | Microsoft | ![]() | 501,856 |
4 | Amazon.com | ![]() | 468,737 |
5 | McDonald's | ![]() | 191,109 |
6 | Visa Inc. | ![]() | 169,092 |
7 | Tencent | ![]() | 141,020 |
8 | Louis Vuitton | ![]() | 124,822 |
9 | Mastercard | ![]() | 110,631 |
10 | Coca-Cola | ![]() | 106,109 |
Interbrand list (2023)
The 10 most valuable company brands in 2023 according to Interbrand.[2]
Rank | Brand | Country | Brand value (US$ millions) |
---|---|---|---|
1 | Apple Inc. | ![]() | 502,680 |
2 | Microsoft Corp | ![]() | 316,659 |
3 | Amazon.com | ![]() | 276,929 |
4 | ![]() | 260,260 | |
5 | Samsung | ![]() | 91,407 |
6 | Toyota | ![]() | 64,504 |
7 | Mercedes-Benz | ![]() | 61,414 |
8 | Coca-Cola | ![]() | 58,046 |
9 | Nike, Inc. | ![]() | 53,773 |
10 | BMW | ![]() | 51,157 |
Brand Finance list (2024)
The 10 most valuable company brands in 2024 according to Brand Finance.[3]
Rank | Brand | Country | Brand value (US$ millions) |
---|---|---|---|
1 | Apple Inc. | ![]() | 516,582 |
2 | Microsoft Corp | ![]() | 340,442 |
3 | ![]() | 333,441 | |
4 | Amazon.com | ![]() | 308,926 |
5 | Samsung | ![]() | 99,365 |
6 | Walmart, Inc | ![]() | 96,842 |
7 | TikTok | ![]() | 84,199 |
8 | ![]() | 75,716 | |
9 | Deutsche Telekom | ![]() | 73,321 |
10 | ICBC | ![]() | 71,828 |
Forbes list (2020)
The 10 most valuable company brands in 2020 according to Forbes magazine.[4]
Rank | Brand | Country | Brand value (US$ billions) |
---|---|---|---|
1 | Apple Inc. | ![]() | 241.2 |
2 | ![]() | 207.5 | |
3 | Microsoft Corp | ![]() | 162.9 |
4 | Amazon.com | ![]() | 135.4 |
5 | ![]() | 70.3 | |
6 | Coca-Cola | ![]() | 64.4 |
7 | The Walt Disney Company | ![]() | 61.3 |
8 | Samsung | ![]() | 50.4 |
9 | Louis Vuitton | ![]() | 47.2 |
10 | McDonald's | ![]() | 46.1 |
Most valuable brands over time
Top 10 since 2007 (Kantar)
The 10 most valuable brands every year since 2007 according to Kantar.
2000 (Interbrand)
The 20 most valuable company brands in 2000 according to Interbrand.[21][22]
Rank | Brand | Country | Brand value (US$ millions) | Rank | Brand | Country | Brand value (US$ millions) |
---|---|---|---|---|---|---|---|
1 | Coca-Cola | ![]() | 72,537 | 11 | Marlboro | ![]() | 22,110 |
2 | Microsoft | ![]() | 70,196 | 12 | Mercedes-Benz | ![]() | 21,104 |
3 | IBM | ![]() | 53,183 | 13 | Hewlett-Packard | ![]() | 20,572 |
4 | Intel | ![]() | 39,048 | 14 | Cisco | ![]() | 20,067 |
5 | Nokia | ![]() | 38,528 | 15 | Toyota | ![]() | 18,823 |
6 | General Electric | ![]() | 38,127 | 16 | Citi | ![]() | 18,809 |
7 | Ford | ![]() | 36,368 | 17 | Gillette | ![]() | 17,358 |
8 | Walt Disney | ![]() | 33,553 | 18 | Sony | ![]() | 16,409 |
9 | McDonald's | ![]() | 27,859 | 19 | American Express | ![]() | 16,122 |
10 | AT&T | ![]() | 25,548 | 20 | Honda | ![]() | 15,244 |
See also
- List of most valuable airlines brands
- List of largest companies by revenue
- List of largest corporate profits and losses
- List of largest employers
- List of largest United States–based employers globally
- List of public corporations by market capitalization (also dubbed "most valuable companies")
References
- ^ a b "Apple retains its crown as the number one most valuable global brand in Kantar BrandZ's annual ranking". www.kantar.com. Retrieved 2023-08-05.
- ^ "BGB". Interbrand. Retrieved 2024-06-09.
- ^ "Global 500 2024 | Brand Value Ranking League Table | Brandirectory". brandirectory.com. Retrieved 2024-06-09.
- ^ "The 2020 World's Most Valuable Brands". Forbes. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2007 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2008 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2009 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2010 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2011 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2012 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2013 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2014 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2015 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2016 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2017 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2018 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2019 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2020 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "What are the most valuable global brands in 2021?". www.kantar.com. Retrieved 2021-10-20.
- ^ "Revealed: the Kantar BrandZ Most Valuable Global Brands 2022". www.kantar.com. Retrieved 2023-08-05.
- ^ https://museum.brandhome.com/docs/P0005_Brandvalue.pdf [bare URL PDF]
- ^ "Rankings - 2000 - Best Global Brands - Best Brands - Interbrand". interbrand.com. Archived from the original on 15 October 2016. Retrieved 22 February 2022.