Sigmar Berg

Sigmar Berg
Sigmar Berg
Born	1975 Austria
Occupation(s)	Entrepreneur, photographer, artist, and designer
Employer(s)	Lovetuner, Inc.
Known for	Founder of Lovetuner
Title	CEO & Founder
Website	https://www.lovetuner.com

Sigmar Berg (born 1975) is an Austrian-American entrepreneur, artist, photographer, and fashion designer. He is the founder of Beryll and Lovetuner.

Early life and career

Berg was born in Austria.^[1] Although trained as an architect,^[2] he worked as a photographer in Europe, focusing on catalogs and commercial projects. He also pursued painting and fashion design.^[1]^[3] In 2006, Berg relocated to Los Angeles with his family, taking a break from his work as an abstract artist. His exhibit "Developed Views II" was featured at West Hollywood's Ambrogi-Castanier Gallery in June 2008 and was mentioned in the Los Angeles Times.^[1]

Career

+Beryll

+Beryll is a brand founded by Berg in 2006 in Los Angeles, California,^[1] initially focusing on hand-made sunglasses. The brand later expanded to include a range of accessories, such as jewelry, handbags, boots,^[4] belts, hats, scarves, and leather vests, and other accessories.^[5] The designs reflect a blend of European influences, particularly the Bauhaus architectural style, and the fashion of Southern California.^[5] +Beryll products are available at a flagship store in Santa Monica, California and in over 500 other retail locations,^[5] including Barney's, Henri Bendel, Maxfield, and Fred Segal.^[4]

Lovetuner

In 2014, Berg introduced Lovetuner in Malibu, California.^[6] The Lovetuner is a small flute worn as a necklace and is calibrated to 528 Hz.^[7] Berg created the Lovetuner to contribute to wellness practices and to offer a tool for meditation and mindfulness.^[7]

The Lovetuner has garnered attention from several figures in the alternative medicine community, including endorsements from Deepak Chopra,^[6] Marla Maples, and filmmaker Barnet Bain. Additionally, actress Denise Richards mentioned Lovetuner as a personal favorite in 2020.^[8]^[9] In April 2021, BuzzFeed included Lovetuner as a recommended tool for managing anxiety.^[10]

The Lovetuner Foundation

Berg founded the Lovetuner Foundation, a nonprofit organization that promotes wellness and healing.^[11] The Foundation's initiatives include providing Lovetuner products to schools to help manage stress and anxiety, supporting veterans dealing with PTSD and suicide prevention, and sponsoring retreats for underprivileged children to help them overcome trauma, build unity, and promote healing.^[11]

References

^ ^a ^b ^c ^d Farabee, Mindy (June 5, 2008). "Sigmar Berg at Ambrogi-Castanier Gallery: Developing a different perspective". Los Angeles Times. Retrieved March 12, 2013.
^ Harding, Jack (July 7, 2012). "Beryll". Oh Wow You Wore That. Archived from the original on December 3, 2013. Retrieved March 12, 2013.
^ "+Beryll: Living the California Lifestyle". California Apparel News. April 16, 2010. Retrieved September 6, 2024.
^ ^a ^b Wilson, Stevie (February 10, 2010). "Celeb Style Spotting: New +Beryll Crystal Sunglasses Are a Celeb FAVE!!". L.A. Story. Retrieved March 12, 2013.
^ ^a ^b ^c Loftus, Karen (February 27, 2012). "Beryll: Bauhaus Influenced Sunglasses". Societe Perrier. Retrieved March 12, 2013.
^ ^a ^b Lodi, Hafsa (January 7, 2020). "Meditation pipe Lovetuner launches in the UAE". The National. Retrieved September 6, 2024.
^ ^a ^b "هل تريد الحد من القلق؟ قلادة تخفف من التوتر على تردد الحب". CNN Arabic (in Arabic). January 28, 2020. Retrieved September 6, 2024.
^ Gomez, Jasmine (May 20, 2020). "Denise Richards Says Using This Whistle Helps Her Stay Calm And Grounded". Women's Health. Retrieved September 6, 2024.
^ "Denise Richards Said She Can't Live Without The Lovetuner Whistle". Pulse Nigeria. May 20, 2020.
^ Mower, Mallory (April 4, 2021). "34 Products That May Help Give Anxious People A Sigh Of Relief". BuzzFeed. Retrieved August 10, 2021.
^ ^a ^b Lovetuner (April 8, 2015). "Lovetuner Inspiring a Global Community to Come Together in Harmony". PR Newswire.