Teem
![]() Teem logo | |
Product type | Lemon-lime drink |
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Owner | Multiple bottlers across regions |
Country | Mainly Middle East & Africa |
Introduced | April 10, 1959; 65 years ago (April 10, 1959) |
Discontinued | 1984; 40 years ago (1984) (U.S.) [note 1] |
Related brands | Sprite, 7-Up, Slice, Sierra Mist, Starry |
Markets | Worldwide (majority in Africa, Indian Subcontinent, & Latin America) |
Teem is a discontinued brand and it used to be a brand of lemon-lime-flavored soft drink. It was discontinued and delisted by PepsiCo. It was introduced in 1959 in competition to 7 Up. It is no longer available in most of the world, however some countries in African and Asian regions produce Teem cola under their manufacturing plants.
Overview
In the pre-planning stages, Teem was known as "Duet"; however, due to a potential trademark dispute with Swift's, a food manufacturer with a margarine carrying the same brand, the name was changed before marketing could begin. On April 10, 1959, three Pepsi-Cola representatives from Chicago, New York, and San Francisco converged on St. Joseph, Missouri, to give the public the first taste of the new drink, as the city was chosen for Teem's primary distribution market before being shipped elsewhere. Three days later, on the following Monday, advertisements cropped up in area newspapers advertising the drink as being for sale in stores. Teem was sold in the United States and Canada until it was discontinued in 1984 due to declining sales. Lemon-Lime Slice was introduced to replace Teem,[2] though it was still available at some soda fountains into the 1990s. Later, Sierra Mist, and then Starry, became Pepsi's lemon-lime soda offerings in the US.
By the 1990s, Teem was available almost all over the country[clarification needed]. However, in Japan, South Korea, and several other countries Teem is almost absent and replaced with Mirinda lemon lime or their respective national brands as in South Korea by Lotte under the name Chilsung Cider, in Japan by Asahi Soft Drinks under the name Mitsuya Cider, and in Turkey by Tamek under the name Fruko which companies are close associates of PepsiCo. Teem remains on sale today in Pakistan, Brazil, Uruguay, Honduras, Nepal, Nigeria, India, and South Africa; it survived into the 1990s in other markets, too, before Pepsi authorized vendors to replace it with rival brand 7up due to the sale of 7up International (excluding the US) to Pepsi by Philip Morris. Pepsi has a lemon lime soda monopoly in several countries by selling 7up and Teem together.[1]
Notes
- ^ That year discontinued in the U.S.; 1990s in some other markets, still produced in some countries.[1]
References
- ^ a b Gaseosas retro: las bebidas que fueron furor y hoy son un recuerdo para los más nostálgicos on Cucinare.tv, 5 Mar 2021
- ^ Teem Soda was Delicious on Retroist, 3 Feb 2011
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subsidiaries
Pepsi |
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Frito-Lay |
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Gatorade | |
Quaker Oats | |
Tropicana |
![](http://upload.wikimedia.org/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/130px-PepsiCo_logo.svg.png)
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- 1Produced under a partnership with Ekaterra
- 2Outside the U.S.
- 3Distributed
- 449% owned
- 5Fruit juices under license
Category
Commons
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